{"id":376,"date":"2018-09-08T08:33:59","date_gmt":"2018-09-08T08:33:59","guid":{"rendered":"http:\/\/sarahshuter.com\/en\/?p=376"},"modified":"2022-03-21T09:05:41","modified_gmt":"2022-03-21T09:05:41","slug":"tso","status":"publish","type":"project","link":"http:\/\/sarahshuter.com\/en\/project\/tso\/","title":{"rendered":"Tone of Voice film"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.14&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;3_4&#8243;][et_pb_text _builder_version=&#8221;3.14&#8243;]<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/375885699\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_text _builder_version=&#8221;3.14&#8243; text_text_color=&#8221;#000000&#8243;]<\/p>\n<h2 class=\"p1\"><span class=\"s1\"><i>Words are important<\/i><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">A style guide for everyone in Openreach to follow in everything they write to build brand consistency.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.14&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;3_4&#8243;][et_pb_text _builder_version=&#8221;3.14&#8243;] [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_text _builder_version=&#8221;3.14&#8243; text_text_color=&#8221;#000000&#8243;] Words are important A style guide for everyone in Openreach to follow in everything they write to build brand consistency. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"author":1,"featured_media":1901,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[],"project_tag":[],"_links":{"self":[{"href":"http:\/\/sarahshuter.com\/en\/wp-json\/wp\/v2\/project\/376"}],"collection":[{"href":"http:\/\/sarahshuter.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"http:\/\/sarahshuter.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"http:\/\/sarahshuter.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/sarahshuter.com\/en\/wp-json\/wp\/v2\/comments?post=376"}],"version-history":[{"count":4,"href":"http:\/\/sarahshuter.com\/en\/wp-json\/wp\/v2\/project\/376\/revisions"}],"predecessor-version":[{"id":1940,"href":"http:\/\/sarahshuter.com\/en\/wp-json\/wp\/v2\/project\/376\/revisions\/1940"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/sarahshuter.com\/en\/wp-json\/wp\/v2\/media\/1901"}],"wp:attachment":[{"href":"http:\/\/sarahshuter.com\/en\/wp-json\/wp\/v2\/media?parent=376"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"http:\/\/sarahshuter.com\/en\/wp-json\/wp\/v2\/project_category?post=376"},{"taxonomy":"project_tag","embeddable":true,"href":"http:\/\/sarahshuter.com\/en\/wp-json\/wp\/v2\/project_tag?post=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}